Inbound Marketing Specialist

Our client is a deep tech computer development startup developing an intelligent reading software,
to spot and read alphanumeric text in operational environments.

THE MISSION
In an early stage startup, you will have a key role in increasing website traffic, generating qualified
leads and enhancing brand awareness within our target segments. You will work closely with the
CEO and COO, as well as with sales teams to align marketing activity and sales goals.
Some of your responsibilities may include:
- Grow new leads, including marketing qualified leads by converting site traffic through calls to action, landing pages, and lead generation content. Continually look for new ways to generate leads.
- Build and manage a content calendar to attract a targeted audience. Create posts, infographics, whitepapers, case studies, landing pages?.
- Create, run, and optimise marketing automation and lead nurturing processes through email, content and social channels.
- Manage company website content (WordPress) and website optimisation (SEO).
- Design, build and maintain our social media presence (LinkedIn / twitter)
- Measuring and reporting on the performance of all digital marketing campaigns.
- Overall, helping the team to get things done and bring the company to the next levels.

REQUIRED SKILLS AND PROFILE
We are looking for a talented professional with early experience in inbound marketing.
- You are passionate about tech and innovation.
- Previous experience in defining and executing Inbound marketing strategies
- Proficiency in marketing automation tools
- Proficiency in website analytics tools (Google Analytics?)
- Fluent English. Basic knowledge of Spanish is appreciated.
- Basic skills in WordPress
- Basic skills in video and picture editing software is appreciated.

WHAT WE OFFER
- The thrill of contributing to the beginnings of a start-up with a hands-on mentality
- Define and build the inbound marketing activity. See immediate impact and results.
- Working in the beautiful and dynamic environment of Barcelona Tech city.
- Attractive salary package