The technology and the new economy: Etalentum defines the sector?s strategic keys at its annual convention

Etalentum’s annual convention, held this year in Seville, analyzed the strategic coordinates for 2026 with the participation of various experts. According to AI specialist and technology thought leader Enrique Dans, the future success of artificial intelligence will not depend solely on hardware, but on the ability of human capital to effectively integrate it into corporate culture.

From an economic and operational perspective, analyst and professor at Instituto de Empresa, José María O’Kean, highlighted the urgency of professionalizing companies’ back-office systems in order to manage the impact of data. This would enable organizations to turn massive information flows into a real and structured competitive advantage.

Meanwhile, organizational psychologist Javier Luxor emphasized that, to seize market opportunities, outdated analytical models must be abandoned in favor of paradigms that better align with current and future complexity.